Thai Union Acquires Remaining Shares of Rügen Fisch

German seafood market leader to further integrate into Group

BANGKOK – May 20, 2021 – Today, Thai Union Group (Thai Union), the world’s seafood leader, has announced that it has acquired the remaining 49 percent of shares of Rügen Fisch AG (Rügen Fisch).

Thai Union first acquired a majority, 51 percent holding in Rügen Fisch in 2016. Headquartered in north-eastern Germany, Rügen Fisch currently generates revenues in excess of €140 million and is the country's shelf-stable seafood leader. It supplies ambient and chilled fish products—including herring, mackerel, salmon and tuna—across Germany to leading retailers under its own key brands, namely Rügen Fisch, Hawesta, Ostsee Fisch and Lysell, and maintains a significant private label manufacturing business. The Company employs more than 680 staff working across sites in Germany and Lithuania.

“Rügen Fisch has been a key part of Thai Union Europe and the wider Thai Union Group since our initial investment five years ago. This further acquisition demonstrates the great value that it has brought to us as well as our continued commitment to the German market,” said Thiraphong Chansiri, President and CEO of Thai Union Group.

Jens Vogler, CEO of Rügen Fisch AG, added, “Since joining Thai Union, Rügen Fisch has been able to reap the benefits of being part of a truly global Group. We are now looking forward to even further integrating with Thai Union and embarking upon the next stage of this exciting journey.”


Thai Union Group
Thai Union Group PCL is the world’s seafood leader, bringing high quality, healthy, tasty and innovative seafood products to customers across the world for more than 40 years.

Today, Thai Union is regarded as one of the world’s leading seafood producers and is one of the largest producers of shelf-stable tuna products with annual sales exceeding THB 132.4 billion (US$ 4.2 billion) and a global workforce of more than 44,000 people who are dedicated to pioneering sustainable, innovative seafood products.

The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, and Rügen Fisch, Thai-leading brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo, and ingredient and supplement brands UniQ™BONE, UniQ™DHA and ZEAvita.

As a company committed to innovation and globally responsible behavior, Thai Union is proud to be a member of the United Nations Global Compact, and a founding member of the International Seafood Sustainability Foundation (ISSF). In 2015, Thai Union introduced its SeaChange® sustainability strategy. Find out more at Thai Union’s on-going work on sustainability issues was recognized when the company was listed on the Dow Jones Sustainability Indices (DJSI) for the seventh consecutive year in 2020, and ranked number two in the world on the Food Products Industry Index. Thai Union was also named to the FTSE4Good Emerging Index for the fifth straight year in 2020.

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John Merva
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