Vision and Mission

Our Mission

To be the seafood industry’s leading agent of change, making a real positive difference to our consumers, our customers and the way the category is managed.

Our Purpose

We are committed to “Healthy Living, Healthy Oceans.” With a focus on health and wellbeing across our group’s portfolio, we will strengthen the growth and profitability of our core businesses and expand into new, attractive areas. We will continue to lead the industry on sustainability while attracting and retaining talent.