Thai Union Alternative Protein

Thai Union Alternative Protein is another business set up in 2021, aiming to meet the growing consumer demand for healthy, environmentally friendly, and sustainable products. This business unit integrates Thai Union’s expertise in seafood processing with new innovative technologies, focusing on developing a plant-based seafood category. Plant-based protein is a healthy choice as it is cholesterol-free, low-saturated fat, and high-fiber content. Most of the Alternative Protein products are private label. Additionally, they are also sold under Thai Union's own brand "OMG Meat", which has now delivered a wide range of plant-based seafood products such as hoi jor, crab shumai, crab meat, and shrimp wontons.

In 2023, sales of Value-added and other businesses amounted to THB 9.9bn, representing 7 percent of the Group’s total. Sales from our own brands only accounted for about 17 percent of this category. The value-added and packaging business represents the largest portion of this category, and the majority are produced for our Thai Union Group. Despite these products don't have any common pattern, they generally command higher margins due to integrated innovation and new technology, which enhance the value of the product and enable Thai Union to expand into new market segments.