Win-Chain agreed to connect Thai Union to Alibaba’s ecosystem of retail and food service channels, and help it set up a flagship store on the Tmall fresh online platform to promote Thai Union’s brands to Chinese consumers.
“Asia, especially China, is very important to our future growth, with the seafood market expanding steadily. Thai Union is very pleased to join hands with Win-Chain to provide our highest quality seafood to Chinese consumers,” commented Thiraphong Chansiri, CEO of Thai Union Group.
Win-Chain is an aggregated global sourcing platform for fresh food, focusing on a data-driven approach to facilitate China’s new retailing and new catering operations and enable
Caption (from left to right): Libin Lu, General Manager, Thai Union China Co., Ltd., Thiraphong Chansiri, CEO, Thai Union Group PCL., Sanjeev Pant, Managing Director of Emerging Markets, Thai Union Group PCL., Jeff Deng, Vice General Manager, Win-Chain, John Liu, Senior Project Manager, Win-Chain, Liping Fan, E-Commerce Manager, Thai Union China Co., Ltd. Credit: Thai Union