Fisho teams up with Major, offering cinema goers attractive promotions
CAPTION: Major and Fisho’s management team endorsing the promotion.
From the left: Niti Pattanapaldee (Major Cineplex chief media officer),
Surasuk Jintananarumit (Thai Union’s general manager – Southeast Asia Market)
30 MAY 2018, BANGKOK — Fisho, one of Thailand’s leading fish snack brands, is joining Major Cineplex Group to offer movie goers a wide variety of tasty snacks including Fisho’s 4 new flavors; Fisho Alaska Salmon - Spicy Salmon, Fisho Alaska Salmon - Smoked Salmon, Fisho Black - Spicy Seafood and Fisho White - Double Cheese Pizza. Fisho is available at Major Cineplex from 1 June 2018 onwards.
“Fisho is committed to our “Twisted Snacking” concept that delivers new experiences to satisfy our customers with healthy deliciousness, for example, Fisho Alaska Salmon, the first fish snack made from imported wild-caught salmon which is the source of protein, Omega 3 and lower fat than other types of snack. This collaboration is a great opportunity for Major Cineplex movie goers to enjoy Fisho’s tasty new and nutritious snacking choices,” commented Thai Union general manager – Southeast Asia Market, Surasuk Jintananarumit.
In June, a special co-promotion sold at a special price is the new Fisho combo set which consists of an 85 oz. popcorn, two 44 oz. soft drinks and a pack of Fisho.
CAPTION: Niti Pattanapaldee and Surasuk Jintananarumit offering the new Fisho combo set
“Fisho is one of the quality brands from Thai Union Group offering innovations and flavors that appeal to customers. Major Cineplex shares the same passion in offering new variety of choices to our movie goers,” said Major Cineplex Group’s Niti Pattanapaldee, chief media officer.
Additionally, during 7-24 June 2018, those who buy 3 packs of Fisho at 7-Eleven is eligible to receive a free movie ticket at every Major Cineplex by redeeming Fisho receipts. Offer is 1 receipt (for minimum 3 packs) per ticket for the first 5,000 customers only.
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ABOUT THAI UNION GROUP
Thai Union Group PCL is the world’s seafood leader bringing high quality, healthy, tasty and innovative seafood products to customers across the world for more than 40 years.
Today, Thai Union is regarded as the world’s largest producer of shelf-stable tuna products with annual sales exceeding THB 135 billion (US$ 4.03 billion) and a global workforce of over 49,000 people who are dedicated to pioneering sustainable, innovative seafood products.
The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, and Rügen Fisch and Thai-leading brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo.
As a company committed to innovation and globally responsible behavior, Thai Union is proud to be a member of the United Nations Global Compact, and a founding member of the International Seafood Sustainability Foundation (ISSF). In 2015, Thai Union introduced its SeaChange® sustainability strategy.
Thai Union’s on-going work on sustainability issues was recognized by its inclusion in the Dow Jones Sustainability Index Emerging Markets (DJSI) in 2014. In 2017, Thai Union was named to the DJSI for the fourth consecutive year. Thai Union is also part of the FTSE4Good Emerging Index.
MEDIA CONTACTS
Ms. Krissana Parnsoonthorn
Head of External Affairs
T: +66.2298.0024 Ext. 4423
M: +66.0.61.418.1461
E: Krissana.parnsoonthorn@thaiunion.com