Our Brands

Chicken of the Sea and Chicken of the Sea Frozen Food

In 1914, Chicken of the Sea® began as a California-based fish processing and canning company. Throughout the decades, the brand and its iconic mermaid, Catalina, have made it a household name. Brand sales are outpacing growth in the shelf stable seafood category in the latest 26 weeks, driven by innovation, a full rebrand and marketing and promotional support. More than a century later, Chicken of the Sea® is synonymous with health, nutrition, and convenience; with a variety of products including tuna, salmon, sardines, oysters, clams, mackerel, frozen shrimp and refrigerated and canned crab. Ensuring a healthy supply of seafood for future generations is imperative to Chicken of the Sea®. The company has pioneered responsible sourcing initiatives including strong relationships with the Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), and the International Seafood Sustainability Foundation (ISSF). Chicken of the Sea® uses responsible fishing practices to procure its seafood products from around the world and processes them in facilities across multiple continents.

Genova

In 1992, Thai Union’s Genova® Premium Tuna brand was launched for consumers seeking a high-quality, great tasting product. Genova® uses wild-caught, hand-selected, premium yellowfin and albacore tuna in pure olive oil and water for a mouthwatering taste of Mediterranean flavor. Over the last three decades, Genova® Yellowfin Tuna has earned its place as the #1 selling premium tuna in olive oil item in the U.S. Genova’s most recent product line extension, the Flavor Infused Olive Oil product range, received a PEOPLE's Food Award in 2023. The publication named the Genova Yellowfin in Calabrian Chili Infused Olive oil the Best Tinned Seafood recognizing its delicate and decadent taste. The premium tuna market is growing faster than the mainstream canned tuna segment, and Genova® is building awareness and expanding its distribution channels to take advantage of consumer trends.

JOHN WEST

John West is one of the UK’s most trusted food brands, with a heritage built on high quality and trust. John West have been providing natural protein since 1857 and continue to feed the natural strengths in everyone, everyday—with passion, nutrition, and protein. The brand offers a range of differentiated products to delight and support healthy lifestyles and is focused on positive nutrition, fuelling body and mind. John West is committed to the most progressive and rigorous sustainability and biodiversity efforts, designed to deliver genuine impact to our business, our customers, our consumers, and our planet.

PETIT NAVIRE

Founded in 1932, PETIT NAVIRE has established itself as the most famous French tuna brand. Known by 90% of French people, Petit Navire is among their prefered brands in France. PETIT NAVIRE offers seafood products preserved in their greatest integrity, providing essential natural nutrients and pleasure. PETIT NAVIRE has seen continuous operational growth throughout its history and is a model of modernity for the entire industry. Over the years, PETIT NAVIRE has extended its know-how and offers, beyond tuna, mackerels and cod liver, salads and spreadables. to also include chilled smoked salmon and trout.

PARMENTIER

Since 1883, PARMENTIER has perfected the craft of canning to offer real moments of pleasure. PARMENTIER’s sardines are carefully selected and prepared with quality ingredients, creating tasty recipes that stand the test of time. Preserving its heritage of quality, PARMENTIER sardines are only fished during the ideal season; typically between June and December. PARMENTIER selects only the best fish, carefully controls its curing process and steam cooking, and prepares them by hand. Our little sardines, the brand's best ambassadors, encourage consumers to enjoy simple pleasures every day.

KING OSCAR

In 1902, King Oscar II, ruler of Norway and Sweden, tasted the sardines from one of Stavanger’s preeminent canneries, the Christian Bjelland Company. He was impressed. So impressed that he bestowed upon the company the most precious gift. His name. From that moment on, we have carried King Oscar’s title with pride.

Now, we sell seafood products all over the world, always true to what His Majesty saw in us from the beginning: craft, heritage, and quality. Honoring tradition while leading with innovation, we’re still on our mission to bring you the best quality, best tasting seafood possible—and to do it in a sustainable way. Because when you are lucky enough to have been given a name like ours, the seafood you offer must be fit for a king. King Oscar is the number one premium sardine brand in the U.S., Norway, and Australia.

Mareblu

Mareblu, founded in the 1990s, has developed as a strong, profitable, and attractive alternative to leading competitors in Italy. Thanks to its focus on quality and innovation, Mareblu is known as the only tuna brand in Italy that markets a complete range of NoDrain products where most of the oil has been removed to offer a lighter, healthier, and more eco-friendly product, still delivering all taste and tenderness. This fully integrated process results in a product of the highest standards in taste, quality, and nutrition. Mareblu’s mission is to guarantee everybody access to innovative, sustainable, and healthy protein meals, a challenge fit for a passionate team of seafood experts.

Rugen Fisch

Since 1949, RÜGEN FISCH has grown its business to become the leading seafood company in Germany, representing a powerful line of ambient and chilled seafood brands. These include brands for shelf-stable canned seafood products such as RÜGEN FISCH and Hawesta, a historic brand founded in 1909, along with brands for chilled products such as Ostsee Fisch (smoked salmon products) and Lysell (canned premium seafood).

SEALECT

In 1992, Thai Union established the SEALECT brand to introduce Thailand to canned tuna produced at a global standard. SEALECT has established itself as the leading tuna brand in Thailand, while also exporting to some surrounding countries. SEALECT continues to diversify its line of products, all of which represent quality and value for money. SEALECT’s mission is to help consumers get the most out of seafood through new varieties, nutritional information, and recipes. We are open to new product development opportunities through local or global strategic partnerships, to fulfil and meet market demand. We want to ensure that our consumers can enjoy their favorite tuna menu, that comes with both nutritional health benefits and delicious taste, in order to drive future growth of the overall tuna consumption.

FISHO

Created in 1996, FISHO was Thai Union’s first snack brand for the Thai market, created from a perfect blend of premium-quality fish meat with an in-house developed recipe. FISHO’s mission is to provide fish-based snacks in a wide variety. It’s a favorite among teens and young adults who enjoy non-fried snacks.

QFRESH

Qfresh offers ‘Fresh Quality’ frozen seafood products through a wide range of culinary products that are ready-to-cook and ready-to-eat, available in both offline and online channels. Qfresh products are sustainably sourced, in combination with innovative processing and storage technology to ensure that freshness and nutritional content are maintained. Qfresh consumers enjoy seafood that is affordable, convenient, and nutritious. Qfresh also focuses on modern delivery methods, to ensure it delivers to the highest standards of freshness, original flavor, and safety. In 2019, Qfresh was rebranded, with a new brand logo and product packaging design, to establish brand uniqueness and increase consumer’s awareness.

MONORI

MONORI sea snack products are one of Thai Union’s seafood snacks. They’re fun, flavorful, and nutritious—made from real seafood ingredients, and cooked until perfectly crunchy. MONORI snacks are a healthier alternative to many other snacks offering nutritional benefits from premium seafood ingredients, and available in a variety of flavors, including Japanese-style crispy shrimp cheek snack, crispy salmon skin snack, and crispy squid snack. MONORI snacks offer real seafood taste and a new unique snacking experience.

Pet Food Brands

i-Tail Corporation Public Company Limited marks the leading pet food manufacturer and distributor, excelled by Thai professionals. Bellota, ChangeTer, Marvo, Calico Bay, and Paramount, the five pet food brands for cats and dogs, are formulated and developed by meticulous researchers and nutritionists to ensure that these variety of pet products under our brand are produced from qualified materials, delivering tasty but abundant in nutritions to enhance the pet’s healthy well-being.

Bellota, ChangeTer, and Marvo are mainly distributed to food and appliances pet stores, pet clinics or hospitals, convenient stores, super stores, and other e-commerce platforms in Thailand. We also export our products to other Asian countries: Korea, Taiwan, Brunei, India, Malaysia, Myanmar, Indonesia, China, Russia, Georgia, and Bahren. Calico Bay and Paramount are exported and distributed to certain retail stores across the United States of America.

ZEAVITA

To support Thai Union’s commitment to ‘Healthy Living, Healthy Oceans’ and the growing popularity in consumer healthy living trend, Thai Union Lifescience, a subsidiary of Thai Union Group, was established in 2021. Leveraging Thai Union’s strengths in the sourcing of tuna raw materials and the Global Innovation Center (GIC), Thai Union Lifescience focuses on the manufacturing, trade, distribution and development of supplements products, commercialized under the ZEAVITA brand. ZEAVITA’s core supplement products consist of collagen, vitamin C+, calcium, and fish oil. ZEAVITA’s products are available at Watsons, pharmacies, 7-Eleven, Shopee, Lazada, and Tiktok.

THAMMACHART SEAFOOD

Thammachart Seafood manages more than 190 seafood counters in Thailand. In 2018, Thai Union entered a strategic partnership with Thammachart Seafood and increased its stake to 65 percent in 2019. This partnership has expanded Thai Union’s business portfolio into seafood counter service, food service, and innovative F&B concepts totaling 18 outlets, including 80’Below, The Dock Seafood Bar, The Lobster Lab, the management of Ocean Bar, and Charbon at Emsphere.

In addition to our retail presence, our food service division is trusted by Michelin-starred restaurants and high-end hotels across the country, providing them with premium imported seafood sourced from the world's best suppliers. Sustainability is central to our mission, with certifications from MSC and ASC highlighting our commitment to responsible sourcing and healthy oceans.

Thammachart Seafood continues to drive growth through its multi-channel strategy, blending retail, food service, and innovative F&B concepts with digital transformation to deliver exceptional customer experiences.

Interpharma-ZEAvita

In 2021, Inter Pharma and Thai Union Ingredients, a subsidiary of Thai Union Group, set up Interpharma-ZEAvita, a new joint venture focusing on research and development, as well as the manufacturing and distribution of healthy products that promote wellbeing. Thai Union Ingredients currently holds a 49 percent stake in the new joint venture. The investment combines Thai Union’s strength in R&D and marine ingredients with Inter Pharma’s strength in supplement sales and distribution, particularly in the medical channel. The products already launched under this joint venture include Lisa DHA Shot, TruBo Calcium Hydroxyapatite, and Fish Pro Low Sodium Snack.

Food and Beverage United

In 2020, Thai Union Ingredients established Food and Beverage United, a new joint venture with BevTech Company, a subsidiary of Thai Beverage to produce and distribute functional food and beverage products. The joint venture combines Thai Union’s strength in R&D and marine ingredients, with Thai Beverage’s strength in beverage marketing, sales, and distribution. The first product, ZEA Tuna Essence, was launched in Thailand across modern trade channels in 2021. ZEA Tuna Essence is a functional beverage enriched with Vitamin B, Zinc, Selenium, and Omega-3. The product comes in two flavors, Original and Passion Fruit.