Thai Union’s Yellowfin Tuna Slices Wins Top Award at Boston’s Seafood Expo North America

Caption: Yellowfin Tuna Slices croissant sandwich

26 March 2018, BANGKOK - Yellowfin Tuna Slices, the newest seafood innovation from Thai Union’s Global Innovation Incubator (Gii), has recently received the 2018 Seafood Excellence Award in the Best New Foodservice Product category at Boston’s Seafood Expo.

The pre-seasoned, ready-to-eat tuna slices, made from whole yellowfin tuna loins, has been voted the best new foodservice product by a panel of seafood experts. It beat the other three finalists to win the award due to its uniqueness and appropriateness to the market, taste, packaging, convenience, nutritional value and originality.

Now being rolled out across the US market under the Chicken of the Sea brand, Yellowfin Tuna Slices was developed to provide restaurants and deli counters with a convenient alternative to traditional lunch meats for sandwiches, salads, wraps and other culinary delights.

This healthy product line was created by Gii in response to the FDA’s Dietary Guidelines for Americans 2015-2020, which challenges consumers of all ages to increase their seafood consumption to a minimum of two servings per week.

Additionally, Gii won the International Innovation Award 2017 from Enterprise Asia for the creation of Yellowfin Tuna Slices in December last year. Yellowfin Tuna Slices, together with high Omega 3 tuna sausage, a healthy alternative to traditional sausages, are Thai Union’s first two products innovated by Gii.

Caption: The Thai Union’s booth at Seafood Expo North America in Boston

During the Boston seafood expo, Thai Union also presented the progress of its sustainability strategy, SeaChange®, and showcased its seafood products including shrimp and lobster in addition to Yellowfin Tuna Slices.



Thai Union Group PCL is the world’s seafood leader bringing high quality, healthy, tasty and innovative seafood products to customers across the world for more than 40 years.

Today, Thai Union is regarded as the world’s largest producer of shelf-stable tuna products with annual sales exceeding THB 135 billion (US$ 4.030 billion) and a global workforce of over 49,000 people who are dedicated to pioneering sustainable, innovative seafood products.

The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, and Rügen Fisch and Thai-leading brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo.

As a company committed to innovation and globally responsible behavior, Thai Union is proud to be a member of the United Nations Global Compact, and a founding member of the International Seafood Sustainability Foundation (ISSF). In 2015, Thai Union introduced its SeaChange® sustainability strategy. Thai Union’s on-going work on sustainability issues was recognized by its inclusion in the Dow Jones Sustainability Index Emerging Markets (DJSI) in 2014. In 2017, Thai Union was named to the DJSI for the fourth consecutive year. Thai Union is also part of the FTSE4Good Emerging Index.

Media Contacts

Ms. Krissana Parnsoonthorn
Head of External Affairs
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