‘SEALECT Tuna' Launches the Latest TVC "SEALECT Secret" The Wonder of Deep-Sea Tuna, Freshness You Can Enjoy Everyday
‘SEALECT Tuna’, Thailand's leading canned tuna brand from Thai Union Frozen Products Public Company Limited (TUF), the world's number one tuna processor and a global leader in seafood, is proud to launch the latest television commercial “SEALECT Secret”. This uncovers how, for the first time in Thailand, ‘SEALECT Tuna’ creates the wonder of deep sea freshness and goodness from the freshest tuna, premium packaged by the world’s seafood expert.
The new ‘SEALECT Tuna’ TVC reveals fresh tuna from deep blue sea packed with nutrition which can be created into a variety of daily dishes anytime. Consumer can enjoy the fresh tuna as is or used as a creative ingredient for a number of exotic new dishes, but all will feature the unique fresh deep sea ‘SEALECT Tuna’ taste guaranteed free of any preservatives. Catch this delightful new television commercial on any free TV channel starting from today, or follow us on Facebook at www.facebook.com/TUFfytuna and on TUF YouTube Channel: http://www.youtube.com/watch?v=r1YvuPsiCrM
Mrs. Supattra Kuratana, Managing Director of T-Holding Company Limited, a marketing and distributing arm of ‘SEALECT tuna’, under Thai Union Frozen Products Public Company Limited (TUF), said “SEALECT Tuna, as the number one canned tuna brand in Thailand, is delighted to launch the new ‘SEALECT Secret' television commercial to enhance target consumer awareness that ‘SEALECT Tuna’ sources the freshest tuna only from deep seas. Tuna never stops moving, they are always in motion and able to swim across an entire ocean, thus tuna’s demand for oxygen is high. They are considered a great source of natural food, less susceptible to contamination from pollution. ‘SEALECT tuna’, fresh, solid and rich in nutritional value and free of preservatives are ready to share new gastronomical experiences with our valued consumers.”
“We are pleased to share the wonderful experience of enjoying fresh deep-sea tuna in a hand-picked selection of menus with our consumers. Now they can enjoy daily, the full taste of fresh deep-sea tuna, carefully selected and processed to the highest international standards with the confidence that our products are free of preservatives - under the concept of ‘SEALECT Tuna’ - the fresh deep-sea tuna you can enjoy everyday.” Consumers can enjoy the finest tastes in the forms of steaks as large chunks, sandwich as small flakes which can be prepared into diverse delectable dishes. Our premium products are available as SEALECT Tuna in Brine, SEALECT Tuna in Soybean Oil, SEALECT Tuna in Spring Water, SEALECT Tuna in Sunflower Oil, SEALECT Tuna Green Curry, SEALECT Masman Tuna and SEALECT Panaeng Tuna - all of which can readily be purchased at any retails stores nationwide.”
‘SEALECT tuna’ has entrusted leading advertising agency, Ogilvy & Mather, to create the new television commercial with the title “SEALECT Secret” under the concept of ‘SEALECT Tuna’ - the fresh deep-sea tuna you can enjoy everyday. The plot shows a light humour and charming story of how fishermen out at the sea in the international waters to find fresh tuna, netted a beautiful young mermaid amongst their catch of the day. But the fishermen were absolutely committed to their mission of catching only the freshest deep-sea tuna and thus let go of the mermaid- For ‘Select tuna’, it can only be deep-sea tuna from the deep blue ocean.
Mrs. Supattra added, “The concept of this commercial is to show how dedicated ‘SEALECT’ is at sourcing the freshest tuna only from deep seas in a humorous and delightful way to our target consumers and help them understand our topmost tuna selection standards. It further helps to demonstrate how high nutritional values the ‘Sealect’ tuna are maintained and preserved before being canned by TUF - the world’s number one tuna processor and seafood expert. Trusted by consumers worldwide, TUF is highly recognized for its world’s leading international quality standards, guaranteed of freshness and free of preservatives. This advertisement conveys our commitment to meticulously source only the freshest tuna from the deep ocean for the satisfaction of Thai consumers which they can taste in ‘SEALECT tuna’ - the fresh deep-sea tuna you can enjoy everyday”.
Catch this adorable new “SEALECT Secret” of ‘SEALECT tuna’ - the fresh deep-sea tuna you can enjoy everyday - television commercial on any free TV channel. Remember to try ‘SEALECT Tuna’ as your main dish or as the key ingredient in your next culinary creation at retailers nationwide.
The TVC is also available on Facebook at www.facebook.com/TUFfytuna and TUF YouTube Channel: http://www.youtube.com/watch?v=r1YvuPsiCrM
TVC Title: "SEALECT Secret" Brand: SEALECT
Tuna - the fresh deep-sea tuna you can enjoy everyday
Duration: 30 seconds
Product owner: Thai Union Frozen Products Public Company Limited
Creator: Ogilvy & Mather