King Oscar celebrates 120 years as the King of seafood
Norwegian premium seafood brand celebrates its 120-year heritage and continues to produce the best seafood on the planet.
BERGEN – November 24, 2022 – King Oscar, the iconic Norwegian seafood producer, is proud to celebrate its 120th anniversary on November 29th, 2022.
Bjørn Nordvik, Managing Director of King Oscar
King Oscar sells over 200 King Oscar specialty seafood products in 29 countries on six continents.
In 1902, King Oscar II of Norway gave the company his name – by Royal Permission, a status the company still enjoys today.
King Oscar continues to uphold the legacy of its royal namesake and the steadfast commitment to taste and quality in every product. In 1902, King Oscar II of Norway tried the Brisling sardines from the Norwegian Stavanger Preserving Company. He was so impressed he gave the company his greatest gift, his name – by Royal Permission, a status the company still enjoys today.
King Oscar continues to produce the same Wild Caught Brisling Sardines that so impressed the Norwegian King in 1902, and since then has also introduced an abundance of innovative, industry-changing, ‘royally’ delicious products.
Now, 120 years later, over 200 King Oscar specialty seafood products are sold in 29 countries on six continents. Delivering unparalleled quality remains at the core of the brand’s beliefs and practices. And this quality is appreciated by the consumers. Since Thai Union Group took over the business in 2014, King Oscar’s globally marketed products have doubled in turnover to more than EUR 100 million.
Most recently, King Oscar debuted a line of all-new, ultra-premium Yellowfin Tuna offerings. This best-in-class product features four flavor varieties: Extra Virgin Olive Oil with Green Olives, Extra Virgin Olive Oil with Sundried Tomatoes, Extra Virgin Olive Oil with Jalapeño Peppers, and Extra Virgin Olive with Herbs de Provence.
Bjørn Nordvik, Managing Director of King Oscar, said: “King Oscar is steeped in history and heritage, and consumers across the globe put their trust in the category-leading, Norwegian seafood brand. We’re on a mission to produce the best quality, best tasting seafood possible – and to do it in a sustainable way. Our ambition is to position the King Oscar brand for success in the next century and offer consumers the absolute best the oceans can offer.”
About King Oscar
King Oscar is a leading international supplier and marketer of premium canned seafood. The company, founded in 1902, is best known for its premium brisling sardines, but also supplies a range of products, including skinless & boneless sardines, mackerel, herring, anchovies, cod liver and other seafood. The company is based in Bergen, Norway.
About Thai Union
Thai Union Group PCL is the world's seafood leader, bringing high quality, healthy, tasty and innovative seafood products to customers across the world for 45 years.
Today, Thai Union is regarded as one of the world's leading seafood producers and is one of the largest producers of shelf-stable tuna products with annual sales exceeding THB 141.0 billion (US$ 4.5 billion) and a global workforce of more than 44,000 people who are dedicated to pioneering sustainable, innovative seafood products.
The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, Hawesta, and Rügen Fisch, Thai-leading brands SEALECT, Fisho, Qfresh, Monori, OMG Meat, Bellotta and Marvo, and ingredient and supplement brands UniQ®BONE, UniQ®DHA and ZEAvita.
As a company committed to “Healthy Living, Healthy Oceans,” Thai Union is proud to be a member of the United Nations Global Compact, a founding participating company of the International Seafood Sustainability Foundation (ISSF), and current Chair of Seafood Business for Ocean Stewardship (SeaBOS). Thai Union's on-going work through its SeaChange® sustainability strategy was recognized when the company was listed on the Dow Jones Sustainability Indices (DJSI) for the eighth consecutive year in 2021. Thai Union was also named to the FTSE4Good Emerging Index for the sixth straight year in 2021. Find out more about our work at seachangesustainability.org.