- Strategic investment in Aegir will strengthen King Oscar’s position in the cod liver market
- Growth of the cod liver business for King Oscar to be given boost from investment
Caption: Thiraphong Chansiri, CEO at Thai Union Group PCL
5 December 2019, BANGKOK – Thai Union Group PCL today announced that it has made a strategic investment in Aegir Seafood Company, one of the leading producers of cod liver in Iceland.
The investment in Aegir will support the growth of the cod liver business for Thai Union’s King Oscar brand, a Norwegian-based manufacturer of cod liver, sardines and mackerel.
“Aegir has built a reputation over almost 25 years for manufacturing some of the most premium cod liver in the market today,” said Thai Union CEO Thiraphong Chansiri. “The strategic investment in Aegir will strengthen King Oscar’s capacity and market position through the addition of the plant in Iceland, while also providing improved sourcing of cod liver for the brand.”
Aegir sources all of its cod from Icelandic Responsible Fisheries, while its products are also certified by the Marine Stewardship Council (MSC). MSC certification is widely recognized by global experts as the best mark of seafood sustainability.
The investment will play an important role in King Oscar’s strategy to create growth and help it take a leading position in the canned cod liver segment.
King Oscar has a strong brand heritage of more than 140 years and is one of the leading canned fish suppliers in Norway, the U.S., Poland, Belgium and Australia. King Oscar was acquired by Thai Union in 2014.
About Thai Union Group
Thai Union Group PCL is the world’s seafood leader bringing high quality, healthy, tasty and innovative seafood products to customers across the world for more than 40 years.
Today, Thai Union offers ambient seafood, chilled and frozen seafood, PetCare and value-added products. Thai Union is regarded as the world’s largest producer of shelf-stable tuna products with annual sales exceeding THB 133.3 billion (US$ 4.1 billion) and a global workforce of over 47,000 people who are dedicated to pioneering sustainable, innovative seafood products.
The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, and Rügen Fisch and Thai-leading brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo.
As a company committed to innovation and globally responsible behavior, Thai Union is proud to be a member of the United Nations Global Compact, and a founding member of the International Seafood Sustainability Foundation (ISSF). In 2015, Thai Union introduced its SeaChange® sustainability strategy. Find out more at seachangesustainability.org. Thai Union’s on-going work on sustainability issues was recognized in 2018 and 2019 by being ranked number one in the world in the Food Products Industry in the Dow Jones Sustainability Index, achieving a 100th percentile ranking for total sustainability score. Thai Union has now been named to the DJSI for six consecutive years. Thai Union was also named to the FTSE4Good Emerging Index for the third straight year in 2018.