PetCare

The PetCare category is now operated under Thai Union’s subsidiary, i-Tail Corporation Public Company Limited. PetCare products are mainly composed of wet-based food and treats, which are normally sold under private labels or clients’ own brands. However, these products are also provided under our own brands to test end customer response to new innovative products on behalf of our customers. The business dynamics and per-capita spending growth is higher than human food. The key factor is constant dialogue with customers to provide support on product strategy and co-creation of new products, that suit the changing needs of customers and align with global trends in the pet food market.

In 2023, sales of this category amounted to THB 15.1bn, representing 11 percent of the Group’s total. Sales from our own brands only accounted for about 0.3 percent of this category. In other words, most products are produced for our clients’ own brands or distributed through their own channels. Key customers in this category are pet food brand businesses, modern trade & specialty stores (including online), and brokers and exporters. The typical packagings are a sealed can, sachet, pouch, and tray with lid.