Thai Union Group PCL., the world’s seafood leader, has just launched OMG Meat, a plant-based protein in the Thai market to meet surging demand in Asia for healthy, environmental-conscious and innovative protein products. OMG Meat’s alternative protein products not only have zero cholesterol, but they come with delicious taste and a high protein content. OMG Meat was developed by Thai Union’s Global Innovation Center with the aim of creating a plant-based protein that tastes and smells like meat. OMG Meat has created different food offerings for consumers to choose from, including dim sum, crab dumpling, crab meat, red-pork bun, fish nuggets and chicken nuggets.
Young consumers in Asia are increasingly adopting a more flexitarian eating style – eating a mixture of plant-based foods and meats in a more flexible manner. They are interested in exploring food for better health while also caring for the planet, with plant-based protein producing less carbon. The launch of OMG Meat supports Thai Union’s commitment to “Healthy Living, Healthy Oceans.”
OMG Meat is now available at Gourmet Market and all the Mall supermarkets, and online at LINE: @OMGMeat.